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6-12-04

Every January the President appears before a joint session of congress to update them on the current state of our union.  This address is mandated by the constitution and is a cornerstone of our governmental process.  The state of the union addresses where we are, where we want to go and lays out a basic framework of how we intend to get there.

So, here is my version:

The state of our racing union is strong but we face several serious challenges.  The economy is a powerful factor in how strong our industry is, advertising budgets vary greatly depending on the strength of the business environment.  We have seen several competitors step to the sidelines this year because they lack the dollars to participate fully. 

This tightening of budgets also has an effect on the racetracks themselves.  The number of businesses that use the speedway to promote their products and services decreases. 

Competition for fans is an issue as well.  Large crowds not only benefit the racetrack but, the teams as well.  The larger the audience the more one can charge an advertiser to access it.  This competition comes in many forms; baseball, the movies, DVD's at home, kid's soccer games and many more.

To combat these challenges let's look at our strengths.

Our on track product is exceptional.  Those drivers that compete, do so in a professional manner.  From their appearance, to their driving skill, to their ability to connect with fans and sponsors; our drivers excel at the highest level.

Our core fans are a dedicated group of individuals who also serve as great ambassadors of the sport.

So how do we take a great product and a powerful team of ambassadors and make the state of our racing union stronger for us all?

That's what we'll talk about next week.   


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